Nike isn’t just the largest athletic apparel company in the world. It’s the largest sports brand in the world, dwarfing any company, team or league. When the Swoosh moves, so does planet sports. In a Project Play 2024 Member Spotlight interview, Tom Farrey sits down with Nike VP Caitlin Morris to reflect on what was – and what’s next.
Health experts: It’s time for more high schools to budget money for athletic trainers
“We have to change the mindset. The priority has to be the health and safety of the athletes.”
Although about 80% of high school athletes have access to an athletic trainer, just 56% of schools have one, down 10% since 2017, according to the Korey Stringer Institute. Rural and inner-city schools have far less access than those in the suburbs.
March 2023 newsletter
Featured highlights:
Expanding access to athletic trainers
Let’s “rethink” sport in America: Q&A with USOPC’s Rocky Harris
The physical activity divide
Plus more ideas, insights and inspiration….
USOPC’s Rocky Harris: Let’s “rethink” sport in America
The U.S. Olympic and Paralympic Committee occupies a unique place in the national and global landscape. The U.S. is one of the few countries in world without a ministry of sports or some government body to guide and fund sport development. Here, the closest entity to that is the USOPC, a private, non-profit organization that since passage of the 1978 Amateur Sports Act has been asked to “establish national goals for amateur athletic activities” and “encourage physical fitness and public participation” in sports, plus represent the nation in Olympic matters.
January 2023 newsletter
Project Play is 10!
Featured highlights:
Project Play Summit session announcements
Project Play Champion 2023 applications are now open
What sports parents need to know about NIL
Plus more ideas, insights, invitations and inspiration…
What youth sports can learn from Damar Hamlin’s cardiac arrest
The tragic collapse of Buffalo Bills football player Damar Hamlin highlighted the need for a quick response to help cardiac arrest victims. An NFL stadium provided just that environment.
Trained emergency personnel were on the sideline and within seconds of where he fell. An automated external defibrillator (AED) was quickly available to restore Hamlin’s heartbeat. An ambulance was nearby and took him to the hospital, following steps documented – and practiced – in an emergency action plan.
December 2022 newsletter
Remembering Grant Wahl, 2022 Impact Report, Program Survey
Featured Items:
READ the Project Play 2022 Impact Report
WATCH our Future of Sports event honoring the legacy of Grant Wahl
TAKE our program survey and tell us how Project Play can better serve you in 2023
Holiday greetings from the Sports & Society team
November 2022 newsletter
National Coach Survey, World Cup, Future of Sports
FEATURED ITEMS:
It’s time to support coaches
Sports & Society’s Dr. Vince Minjares shares a call to action in response to the National Coach SurveyFuture of Sports: U.S. in the World’s Game
Join us for our next free, virtual event on Dec. 15 (12-1 ET)How soccer can transform youth sports
Revisit our conversation at the Project Play Summit with U.S. Soccer President Cindy Parlow Cone, USMNT coach Gregg Berhalter and NWSL commissioner Jessica BermanStay connected to Project Play
Follow us on Twitter, Facebook and LinkedIn
Plus ideas, insights, and some inspiration from Ted Lasso…
Coaches Matter. It is time our nation invested in them.
Across the country and around the world, we hear a common refrain that “sport develops people.” At the Aspen Institute and within the context of Project Play, we agree, but with an important qualifier: In order for organized sport to deliver on its promise for youth development, we need skilled coaches.
Press release: Aspen Institute Releases National State of Play Report
State of Youth Sports: Parents, policymakers better appreciate physical activity, face barriers to help kids play
October 2022 newsletter: Endorse the Children's Bill of Rights in Sports
FEATURED:
National Youth Sports Week
LGBTQ+ History Month
Hispanic Heritage Month
Indigenous People’s Day
Ideas, Insights, Invitation and Inspiration
September 2022 newsletter: Upcoming events
Featured
White House Conference on Hunger, Nutrition, and Health
Celebrating National Coaches Day
Future of Sports: Coaching Civic Engagement
Ideas, Insights, Invitations, Inspiration
August 2022 newsletter: Grassroots NBA, State of Play Oakland, and more
Featured
The NBA's role in grassroots hoops
JUST RELEASED: State of Play Oakland
Summit rewind: Ask kids what they want
Ideas, Insights, Invitations, Inspiration
Summit rewind: What kids want and need
As kids across the country return to school, the importance of centering their voices couldn’t be more timely. The first play in our youth sports framework is Ask Kids What They Want.
At the most recent Project Play Summit, we asked three girls how they got involved in sports and what they feel like when playing. Only 15% of girls nationally meet the CDC recommendation for 60 minutes of physical activity.
What if the NBA developed its player pipeline?
Adam Silver is done with one-and-done. The National Basketball Association commissioner wants teams to be able to draft players right out of high school, at age 18, down from the current minimum of 19, a requirement that ends up forcing prospective NBA players to enter college for just one season. He calls it the “right thing to do” and hopes the players’ union agrees in the next labor negotiation.
Press release: Aspen Institute releases youth sports report in Oakland
State of Play Oakland, in partnership with Stephen and Ayesha Curry’s foundation, shows ways to improve disparities in sports participation by race, gender and income.
July 2022 newsletter: How pro sports can revitalize in-town play
Featured
Watch: Tom Farrey drives conversations with Xavier Gutierrez and Sheila Johnson
Summit rewind: Soccer lessons to revitalize your in-town league
School Sports Playbook: Play 5
Ideas, Insights, Invitations, Inspiration
Summit rewind: Soccer lessons to revitalize your rec league
Jason Targoff, president of Cambridge Youth Soccer in Massachusetts, set out to change the perception that travel teams are for the “good” players and local or rec leagues are for the rest. Or that you have to choose one or the other. By implementing small changes focused on making the league more fun and engaging, he said the kids were more enthusiastic and games became more of a community event. So how did they do it?
June 2022 newsletter: Title IX at 50
Featured
Conversations on Title IX and women’s sports
Olympic gold medalist Eileen Gu and WNBA owner Sheila Johnson
Ideas, Insights, Invitations
May 2022 newsletter: Project Play Champions, watch the Summit, and more
Featured
The 2022 Project Play Champions
Missed the Project Play Summit? Watch
School Sports Playbook: Play 2
Ideas, Insights, Invitations